Prosjekt

Reklamefilm for IKEAs «BERÖRA» vottekit som ble solgt som ledd i en kampanje for deres nye katalog.

2D and 3D animation for the iPad version of the IKEA-catalouge in Norway.

Byrå

SMFB

Kunde

IKEA

Musikk

Starlet Express, extrememusic.se

År

2012

«To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called «BERÖRA». It’s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times…»

SMFB om kampanjen

The case video from SMFB